All Episodes

In this episode of Strategy, Solutions, and Sanity, host Samantha speaks with the dynamic Jesse Hernandez about navigating the complexities of business, leadership, and personal development. Jesse shares his rich journey from starting as an apprentice in the construction industry to becoming a renowned consultant who emphasizes human-centric operational strategies. He provides insights into his approach to overcoming failure, optimizing work execution, and scaling improvements while keeping a focus on emotional intelligence and servant leadership. Discover how Jesse's adventurous, non-conformist approach—paired with a robust understanding of business metrics—helps him maintain sanity and achieve remarkable success in his ventures. This episode is packed with actionable advice for anyone looking to balance ambition with human-centric leadership. Plus, don’t miss the exciting announcement about an upcoming workshop with both Samantha and Jesse on people-centered operations for managers!00:00 Introduction and Welcome00:36 Meet Jessie Hernandez00:46 Jessie's Career Journey02:29 Emotional Intelligence and People-Centered Leadership03:08 Challenges and Insights on Serving Others06:46 Scaling and Business Strategies12:06 Pricing Strategies and Client Engagement21:20 Execution and Experimentation in Business21:47 Personal Reflections and Non-Conformity24:22 Balancing Risks and Rewards25:10 Overcoming Personal Struggles25:38 Investing in Personal Growth27:33 The Importance of Context and Perspective28:21 Navigating Business Challenges29:25 The Value of a Good Assistant34:44 Challenging the Status Quo45:59 Experimenting and Evaluating48:47 Upcoming Workshop Announcement

In this episode of Strategy Solutions and Sanity, business strategist Sam discusses the common pitfalls and solutions related to delegation in business. She emphasizes that true delegation should provide relief, freeing up both time and mental space. Sam identifies three warning signs indicating ineffective delegation and offers four key points to determine whether the problem lies with the assistant or the delegator. By addressing these issues, entrepreneurs can leverage their assistants more effectively, fostering a more strategic and productive work environment.00:00 Introduction to Effective Delegation01:19 Understanding the Relief of Delegation01:55 Warning Signs of Ineffective Delegation03:34 Is It a You Problem or a Them Problem?03:56 Four Signs of Delegation Issues04:42 Building Context and Setting Expectations06:07 Realistic Expectations for Delegation06:52 Conclusion and Self-Reflection

How do you lead when you feel like an outsider? What if your superpower isn’t technical skill, but the ability to bring people together?In this episode of Strategy, Solutions, & Sanity, I sit down with Jennifer Lacy—facilitator, coach, people collector, and culture builder in the construction industry. We talk about what it really takes to navigate resistance, lead change, and step into your value (even when you feel like an imposter).Jen shares what it was like coming into construction with zero technical background, how her roots in teaching made her a stronger facilitator, and why facilitation is an underrated leadership superpower. If you’ve ever felt overlooked, questioned your seat at the table, or struggled to engage the “hard-to-reach” people on your team—this one’s for you.What We Talk About:Why facilitation is one of the most underrated skills in leadershipHow Jen overcame imposter syndrome (even with 20+ years of experience!)What to do when team members resist changeHow to build a personal advisory board (and why it matters)The power of asking curious questions that shift the roomWhat “collisions” really mean—and how they shape your leadership legacyHow to show up fully without expecting anything in return

Feeling disorganized, overwhelmed, or like your team just isn't performing the way it should?In this AMA Quickcast, I’m breaking down the first thing I audit when a business owner comes to me feeling maxed out — whether they’re solo or leading a team of 50. This isn’t a full operational overhaul. It’s a laser-focused check on one critical issue: goal-task alignment.If you're constantly busy but not making real progress, this is where I’d start. Because more often than not, the problem isn’t a lack of effort — it’s misaligned execution.🎯 In this episode, I cover:The real definition of productive (and why “busy” isn’t it)What goal-task alignment looks like in practiceWhy this is the fastest way to identify performance gapsHow to run a mini audit on your own calendar, inbox, and task listWhat misalignment symptoms really point toWhether you’re the only one running the show or leading a growing team, this quickcast will help you start untangling the overwhelm and focus your energy on what actually moves the needle.📩 Got a question for a future AMA? Connect with me on LinkedIn: Samantha Cordero Prestidge Or email: info@auxosvs.com

In this episode of Strategy Solutions and Sanity, host Sam shares her two essential rules and one habit for effective networking. She emphasizes the importance of mutual value and enjoying the company of networking partners to avoid burnout and ensure that time spent on networking is worthwhile. Sam also discusses how she organizes and categorizes her connections in HubSpot to keep her networking strategies practical, fun, and profitable. She encourages listeners to share their own networking strategies and offers to answer questions on business and team strategy.00:00 Introduction to Networking Strategies00:41 The Networking Burnout Experience01:50 Reassessing Networking Groups02:14 Rule #1: The Two-Way Street04:55 Rule #2: Enjoy the Conversation06:03 The Habit: Ranking Your Network07:16 Conclusion and Contact Information

Join us for an insightful episode of Lives with Strategy, Solutions, and Sanity as we welcome Colleen, a dynamic guest who blends wisdom and energy. We discuss everything from the importance of self-reflection and sticking to one's values, to the challenging moments of entrepreneurship and business leadership. Colleen shares her journey from attending an improv class to harnessing the positive aspects of being 'selfishly' productive. We dive deep into maintaining mental health at work, the importance of setting boundaries, the nuances of consultative sales, and strategies to avoid people-pleasing traps. This episode is packed with practical advice and personal stories to inspire and guide you in both business and life. Don't miss out on this enriching conversation!

Ever find yourself bending over backward to be the cool boss? The one everyone likes, who’s fun, flexible, and super approachable — only to watch accountability tank, trust slip, and your own confidence take a nosedive?In this quick cast, we’re breaking down the “Cool Boss Trap” — why it happens, how it drains your time and money, and the dead-simple step that gets you out of the pendulum swing between people-pleasing and micromanaging.You'll learn: ✅ How trying too hard to be liked quietly erodes your team’s performance ✅ The role of clear expectations in keeping things fun and high performing ✅ How to handle tough conversations without turning into a jerkIf you’ve been struggling with slipping standards, second-guessing your leadership, or just want to finally build a team that respects you and enjoys working with you, this one’s for you.

In this episode, we sit down with Paige, the CEO of Tree Ring Digital, an exceptional marketing agency based in Colorado. Paige shares insights into the messy and vulnerable side of business, discussing moments that drove her 'insane' and how she pivoted to better serve her clients. We explore the challenges of balancing client needs with strategic goals, the impact of AI on marketing, and the importance of relationship building. Paige also delves into the evolution of her company, from a solo operation to a team of 15, and the importance of proactive digital asset management. Tune in for an in-depth conversation on maintaining sanity in the ever-changing landscape of digital marketing.

Should Your Virtual Assistant Handle Your Content and Social Media? Find Out Here!In this episode, we tackle a common question: can a virtual assistant (VA) help with content and social media posts? The short answer is yes, but with conditions. We delve into the importance of distinguishing whether you need a strategist or an executor first. Clarity on your ideal customer, messaging, and content vision is crucial before involving a VA. We also share experiences and advice on why high-level strategy should come first and what roles VAs can effectively fill. Tune in to discover the best approach to optimizing your marketing efforts with the right support.00:00 Introduction: Can a VA Help with Content and Social Media?00:11 Determining Your Needs: Strategist or Executor?00:40 When a VA Can Execute Your Content Strategy01:06 The Importance of Clarity Before Execution01:25 Personal Experience: The Pitfalls of Skipping Strategy02:10 Deciding Between a Strategist and a VA02:48 Conclusion: Finding the Right Support for Your Team

In this episode of 'Strategy, Solutions, and Sanity,' host Sam dives deep into the revolutionary world of AI with business strategist and branding expert Stephanie Sidebottom. The discussion covers practical applications of AI for business owners, from gamifying sales activities to creating custom AI bots for branding. Stephanie shares her transition to a more aligned business approach, emphasizing the importance of making processes simple and fun. If you’re curious about integrating AI into your business and maintaining sanity in the process, this episode is a must-watch!00:00 Welcome to Strategy Solutions and Sanity00:42 Introducing Stephanie Sidebottom01:35 The Philosophy of Imperfect Action03:12 The Struggle with Perfectionism07:26 Finding Alignment in Business15:03 Embracing AI for Business Growth26:43 Using AI for Personal Tasks27:53 Exploring AI Platforms and Custom Bots30:48 Staying Updated with AI32:42 Balancing Learning and Avoiding Shiny Object Syndrome36:07 AI Tools and Software Recommendations42:30 Building Custom AI Solutions for Businesses50:00 Final Thoughts and Practical Advice

You’ve probably heard it before: “You need systems in your business.” But what is a system, really? In this quickcast, I’m breaking it down without the jargon. Whether you’re brand new to the idea or you’ve built a few workflows that still feel clunky, we’re walking through what a system actually is, why it matters, and how to keep it simple and scalable.If you’ve ever felt a little embarrassed to ask “what does that even mean?”—this one’s for you.🎯 Why systems aren’t just tech tools or SOPs 🧠 The key traits of a system that actually works 📈 How to build systems that grow with youLet’s ditch the overwhelm and make business easier—one simple system at a time.🎯 Want support finding and onboarding an assistant who actually makes your life easier? Head to auxosvs.com to learn more. 🗣 Got a question about hiring, delegation, or operations? Send an email to info@auxosvs.com with #AskSam in the subject line and I’ll tackle it in a future episode!

Welcome to the first live episode of Strategy Solutions and Sanity! Join host Sam and her special guest, Bonnie, as they dive into strategies to lead your business with confidence and regain control over chaos. Bonnie, a seasoned executive assistant and now CEO, shares her journey from overcoming unrealistic client expectations to investing in herself. Learn how to set boundaries, the importance of being brave and open to opportunities, and the transformative power of networking and delegating. This episode is packed with insights on maintaining sanity in business, balancing personal and professional life, and continuously evolving as a leader. Don't miss out on these valuable lessons designed to help entrepreneurs thrive!00:00 Introduction to Strategy Solutions and Sanity00:43 First Live Show and Special Guest Introduction02:09 The Importance of Vulnerability and Collaboration03:55 A Story of Lost Sanity in Business09:14 Setting Boundaries and Managing Expectations15:33 Investing in Yourself and Your Business24:54 Wearing a Suit and Zoom Calls25:09 Identifying and Overcoming Business Weaknesses25:52 Mastermind Groups and Sales Skills26:39 Delegating Tasks and Social Media29:39 Imposter Syndrome and CEO Role31:04 Embracing White Space and Personal Time35:19 New Ventures and Podcasting39:41 Writing Books and Overcoming Self-Doubt43:14 Final Thoughts and Encouragement

Think you need a full playbook, polished SOPs, and perfect systems before you can hire an assistant? Think again.In this quick episode, I’m breaking down the real things you need in place before bringing someone into your business—hint: it’s less than you think. We’ll cover:The myth that keeps leaders stuck and overwhelmedWhat a “good enough” starting point looks likeWhy waiting until you're “ready” is just a fancy form of procrastinationWhether you’re drowning in admin work or just tired of doing everything yourself, this is your permission slip to move forward—even if it’s messy.🎯 Want support finding and onboarding an assistant who actually makes your life easier? Head to auxosvs.com to learn more.🗣 Got a question about hiring, delegation, or operations? Send an email to info@auxosvs.com with #AskSam in the subject line and I’ll tackle it in a future episode! 

In this episode of Strategy Solutions and Sanity, host Sam guides small business owners and team leaders on how to regain control and confidence in their businesses using a strategic 90-day plan divided into three phases: Getting the Lay of the Land, Simplification, and Getting into a Growth Rhythm. Sam emphasizes the importance of clarity, simplifying processes, and fostering operational efficiency to turn things around. Listeners will learn how to achieve both short-term wins and long-term goals, transforming their roles and setting up their teams for sustainable success.00:00 Introduction: Taking Control of Your Business00:58 Welcome to Strategy Solutions and Sanity02:48 Phase 1: Getting the Lay of the Land07:35 Phase 2: Simplification12:16 Phase 3: Rhythm for Growth16:07 Conclusion and Next StepsFor help implementing this in your business, reach out to info@auxosvs.com 

In this episode of Strategy Solutions and Sanity, host Sam delves into effective interview strategies essential for making sound hiring decisions. Discover the three key aspects to evaluate in candidates: character, competence, and culture fit. Learn to ask better questions that go beyond surface-level inquiries, and avoid common pitfalls that small team and family-run business managers often encounter. Sam also emphasizes the importance of entering the hiring process with a clear job description and setting expectations upfront. For more detailed insights and a hiring playbook, visit auxosvs.com/resource-hub00:00 Introduction to Effective Interviewing00:29 Welcome to Strategy Solutions and Sanity01:20 The Three Key Insights for Interviews02:09 The Importance of Clarity in Job Descriptions03:55 Evaluating Character, Competence, and Culture Fit04:32 Common Interview Mistakes to Avoid07:22 Crafting Better Interview Questions10:24 Identifying Red Flags and Green Flags13:19 Conclusion and Additional Resources

Don’t Just Delegate—Create OwnershipIn this episode of Strategy Solutions and Sanity, host Sam discusses the importance of transferring ownership when delegating tasks to ensure accountability and responsibility within a team. She provides practical examples from both personal and professional settings to illustrate how speaking in terms of ownership can lead to better outcomes and more engaged team members. Sam explains how to phrase delegations in a way that encourages team members to take full responsibility for their tasks and outcomes. If you're struggling with team accountability, this episode offers actionable strategies to start implementing today.00:00 Introduction to Delegation and Ownership00:12 Welcome to Strategy Solutions and Sanity00:41 Speaking in Terms of Ownership01:15 Examples of Effective Delegation02:27 Accountability and Responsibility03:22 Encouraging Ownership in Your Team03:50 Conclusion and Contact Information

Why Scaling Just Multiplies Pain When You're Already In ChaosIn this episode of 'Strategy, Solutions, and Sanity,' Sam dives into the myth that scaling a business will solve existing chaos. Instead, scaling often amplifies existing issues, making them more expensive, exhausting, and messy. Through real-life anecdotes, Sam highlights the red flags that indicate a shaky business foundation and offers both quick wins and long-term strategies to manage and reduce chaos. Key areas discussed include creating clear roles in your team, simplifying processes, focusing on needle-moving tasks, and building around non-negotiable standards for client experience, personal engagement, and team culture.00:00 Introduction: Welcome to Strategy Solutions and Sanity00:54 The Myth of Scaling: More Revenue, More Problems04:40 Identifying Red Flags in Your Business10:30 Quick Fixes for Immediate Relief16:04 Long-Term Strategies for Sustainable Growth20:31 Conclusion: Achieving Sustainable Growth

In this episode of Strategy Solutions and Sanity, business and team strategist Sam tackles the common challenge of being the bottleneck in your business. Sam outlines a clear, step-by-step delegation strategy to help small teams and family-run businesses identify tasks for delegation, create a job description for the business owner, and prioritize activities that can be passed on to others. By breaking down business functions into marketing and sales, service delivery, and cash management, Sam provides actionable insights for achieving clarity and efficiency, enabling you to build a supportive team that moves the needle forward. Tune in for this short, sharp dose of strategy designed to restore your sanity and keep chaos in check.00:00 Introduction: Overcoming the Bottleneck00:17 Welcome to Strategy Solutions and Sanity00:45 Step 1: Clarity Around Your Business Model01:46 Step 2: Highlight Your Involvements01:59 Step 3: Define Your CEO Role02:29 Compare and Contrast Tasks02:42 Delegation Strategy and Team Building03:08 Applicability Across Business Types03:27 Conclusion and Next Steps03:38 Connect and Subscribe

Stuck in Every Decision? Here’s Why Your Team Keeps Coming to You |  Strategy, Solutions, and SanityIn this episode of Strategy, Solutions, and Sanity, host Sam tackles a common issue faced by business owners—having to make every little decision in the team. Designed for second-time entrepreneurs and small family-run businesses, this video provides practical strategies to create a more autonomous team. Sam covers why team members might constantly seek your input, from creating a fear-based work environment to lacking clarity in expectations. Learn actionable steps to empower your team, delegate decision-making, and ultimately free yourself from daily micromanagement. Tune in for quick, no-nonsense tips to bring strategy, solutions, and, most importantly, sanity to your day.00:00 Introduction to Strategy, Solutions, and Sanity01:21 Understanding the Root Cause of Team Dependency02:07 Creating a Safe Environment for Mistakes04:28 Providing Clarity and Setting Expectations08:47 Empowering Your Team Through Coaching10:11 Conclusion and Key Takeaways